John's Jaunty Jargon

Sunday, August 31, 2003

Here is a response that I wrote to this thread on appleinsider about Apple's target audience/price vs. performance ratio/iMac 3.0...

I really think that Apple in general is becoming a luxury computer manufacturer- maybe like BMW/Audi/Mercedes/VW. I don't want to get into the Apple/Auto market share debate, but I was thinking more like style/price/performance/experience.

When people buy a dell or cheap PC they are not looking at the other things. Just like when people buy a cheap GM or Ford vehicle- they are not really looking at the performance/style/experience- they want the rebates/cheap financing/etc.

Sit in and drive a BMW/Audi/Mercedes/VW and then sit in a GM or Ford- you'll notice a huge difference that's worth the extra price for the German car...

Now

Setup/un-package/use an Apple and then setup/un-package/use a Dell or cheap PC- you'll notice a huge difference that's worth the extra price for the Apple computer...

As far as what I would like to see in the Gen3 iMac…

I wouldn’t mind seeing DVR software built in. If Apple really wants the iMac to become the center for the digital lifestyle they must start to bring the iMac into the living room. The composite video out on this generation is a good start.

I can use an eyeTV to record my shows and then pump them out to the TV when I want to watch them. Then if I want to burn them to a DVD I have that option also. They need to add Dolby digital out for 5.1 sound so I can use this as the center of my home theater.

Maybe not so much bring the actual iMac into the living room, but bringing its services to the living room. Maybe Apple could design a receiver with Airport Extreme and remote control. Somehow controlling the iMac remotely from your TV seamlessly with Apple design and functionality. It would have to be very simple.

Plug the power into the Apple iHub and with Rendezvous it automatically discovers all of the Macs on the wired/wireless home network and makes all of your media available via the television. Searches all of the users Home directories for pictures, videos, and audio files. You could even use the TV to browse the iTunes Music Store.

All I know is Apple must do something extreme with the next generation iMac for it to gain press/public recognition. Who needs just a computer now? It’s the center of our digital lifestyle that Apple is pushing.

As far as design goes I really like this one:

iMac G5 Render

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